Best and Brightest: Emily Laratta

Emily Laratta

Social Media Content Creator

Self-Employed

Myrtle Beach

Age 35

My passion has always been finding ways to support the community that has given me so much. As a social media content creator, I've had the opportunity to partner with local businesses, tourism organizations, and community chambers to showcase the people, places, and experiences that make our area special. Whether I'm highlighting a family-owned restaurant, promoting a local event, or encouraging visitors to explore hidden gems, my goal is always the same: to help our community grow and thrive. I'm proud to have built a platform that connects people with local businesses and encourages them to shop, dine, and explore close to home. Looking ahead, I hope to continue expanding that impact while growing my own businesses and creating even more opportunities to give back. To me, success isn't measured by follower counts or views. It's measured by the relationships I've built, the businesses I've been able to support, and the positive difference I can make in the community I proudly call home.

Favorite Quote and Why: "Never let the fear of striking out keep you from playing the game" has always been my favorite quote because it reminds me not to let fear make my decisions. I've always been someone who's a little reluctant when it comes to change, and stepping outside my comfort zone doesn't always come naturally. But every meaningful opportunity in my life has started with taking a chance, even when it felt uncomfortable. This quote is a reminder to jump in, embrace change, and trust that growth comes from trying, not from standing still. You never know where an opportunity might lead unless you're willing to take that first step. Even if things don't go exactly as planned, there's always something to learn, and that's far better than wondering "what if."

Definition of a Successful Leader: To me, a successful leader is someone who leads with patience, respect, and integrity. They don't criticize out of anger or frustration, but instead use challenges as opportunities to teach and encourage. A great leader grows alongside their team, freely shares their knowledge, and wants to see others succeed just as much as they do. They create an environment where people feel supported, valued, and confident enough to learn from mistakes without fear. The best leaders don't just build successful teams, they help build successful people!

Advice to 18-Year-Old Self: If I could give my 18-year-old self advice, I'd say to stay strong, even when life feels overwhelming, because it truly does get better. I'd remind myself not to get distracted by outside noise or other people's opinions, and to start chasing my passions and goals now instead of waiting for the perfect time. Most importantly, I'd tell myself to believe in my own abilities. The opportunities you're meant for won't come from doubting yourself. They'll come from having the courage to take the chance.