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The Grand Strand experienced mixed tourism performance during the Independence Day holiday, influenced by Tropical Storm Chantal, a shorter holiday window and continued economic pressures affecting travel patterns, according to weekly lodging metrics provided by Smith Travel Research (STR).
2025 Date | June 29 | June 30 | July 1 | July 2 | July 3 | July 4 | July 5 | Weekly Average |
2025 Occupancy | 64.9 % | 68.0% | 69.3% | 67.1% | 82.8% | 92.5% | 82.5% | 75.3% |
2024 Date | June 30 | July 1 | July 2 | July 3 | July 4 | July 5 | July 6 | N/A |
2024 Occupancy | 68.8% | 71.5% | 75.1% | 86.4% | 92.7% | 92.4% | 87.3% | 82.0% |
Year-Over-Year Change | -5.7% | -4.9% | -7.7% | -22.4% | -10.7% | 0.1% | -5.5% | -8.2% |
Each week, hospitality data analysts from STR track a segment of the region’s lodging inventory, primarily focusing on branded hotels, providing Visit Myrtle Beach with insights into tourism demand. Key factors influencing travel patterns are analyzed to enhance the destination’s performance.
This year, Tropical Storm Chantal threatened the coast throughout the week and impacted feeder markets during the crucial booking window, reducing last-minute demand. While the fourth was a typical sunny summer day with patriotic festivities proceeding as planned, July 5 and 6 experienced significant weather impacts due to the storm. Chantal made landfall near Litchfield Beach early on July 6, bringing overcast skies, intermittent rain and strong winds throughout Saturday and Sunday.
Additionally, the Fourth of July holiday fell on Thursday in 2024, which supported a longer, early-week travel window compared to this year.
For travel inspiration and up-to-date summer happenings, visit VisitMyrtleBeach.com.
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