Amanda Machen is senior vice president, IT and member services at Blue Ridge Electric Cooperative. With over 30 years in the utility industry, she is known for her strong commitment to customer-focused solutions, member engagement, and driving innovation. Her expertise in the evolving utility industry bridges technical systems and member needs, ensuring high-quality service and long-term organizational success. She develops IT strategies to improve efficiency and reliability while leveraging marketing insights to strengthen member communications.
Learn anything your employer is willing to teach you. Every skill, insight, and experience adds to your value and prepares you for future opportunities. Stay curious, ask questions, and don’t limit yourself to your job description. The more you understand the business holistically, the better equipped you’ll be to grow, adapt, and lead.
One thing I’ve learned over the years is that people are your greatest asset. Investing in your team, building strong relationships, and empowering others to succeed not only strengthens individuals but also drives long-term success for the organization.
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