Beth Moats is vice president of marketing and communications at VisitGreenvilleSC, where she leads brand, PR, content, and advertising to grow tourism’s economic impact for the Greenville community. Since joining in 2021, she's built an integrated marketing operation, deepened collaboration with community partners, and evolved the destination’s brand and voice. Previously, Moats spent more than a decade at Greenville ad agency EP+Co as account director for brands such as Verizon, Chick-fil-A, and Denny’s before moving into a vice president of operations role.
Leadership is about putting your team before yourself and creating the conditions for their success. It means building trust, aligning people around a shared goal, and removing barriers so they can do their best work. The best leaders are measured by the success of their team.
You do not have to be the loudest voice in the room to make a meaningful impact. I’ve learned that listening, showing restraint, and following through consistently often carry more weight than being the most visible.
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